This Apple event today has been anticipated for months on end and today I just got the run around from Vodafone New Zealand about pricing for the 3G iphone. Simple enough questions right? Yes or No or We will tell you as soon as possible?

The staff, on 3 occasion had no idea about the IPhone at all, no advice, just confusion. In the Stores, the resellers and the telephone support. In the end I was directed to call Vodafones Order Tracking service for their website, which upon called allowed me to track my order…whats going on here?

This is a monumental failure from Vodafone’s management as the biggest opportunity to turn themselves around from mediocre to remarkable seems to be slipping though their grasp. I’m not too sure whether it was even in their hand. Mis-informed staff, broken communication, disconnecting phone lines. Works a teat eh Vodafone?

If I ran Vodafone New Zealand I would have a press release today, to coincide with Apples announcement, take down numbers of those interested in the IPhone and Brief all my staff on this.

I see an opening for Telecom.