Entrepreneurship is not a zero sum game. A zero sum game is like poker where at the end of the hand you have one winner and everyone else loses. Markets do not work like that. A popular misconception is that if someone else has already thought about an idea, patented it, or incorporated a company around that idea then you are too late! The market has been taken!
This is false.
There are always more customers, parts of the market your competitors cannot touch. No product is identical. If IT IS a zero sum game then explain to me the 150 different types of salad dressings I can buy at the local supermarket?
That should prompt some thinking.
