For the past few weeks I have been getting a morning coffee from Felix, a cafe in Wellington. The coffee at Felix is excellent, and the staff friendly; until today. You see, the inevitable has happened. Word has spread about Felix, their coffee and prompt service. Today I ordered my brew and about 15 extra people show up after me, most ordering take-away.
The system just broke.
While diners sit and get their coffee first, those who ordered takeout are last priority. This led to a crowd of people in the front entrance of the restaurant, giving the illusion that they have no spare seats!
The point is this:
Your system, must evolve to meet the demands of you customer. It would be simple for felix to prioritise orders to takeaway customers as diners sit down and talk, they are not as time concious. Takeaway customers stand and think.. They think about todays meeting, what they want to do when they get into the office, whether they are late for a meeting and why the hell they are waiting! We live in an impatent world.
Ironically I overheard the Barista comment to a colleague “dont they know there is a coffee shop down the road?”…right and you are a? Coffee Shop? Dont flatter your competition Felix, you’re obviously better.
Evolve.
UPDATE:
Looks like Felix have evolved their system to accomodate for the demand and got a new person to serve! Its better service and orders are prioritised for takeaway, great stuff.
