So after the dust has settled lets have an analysis of how I saw the handling of the IPhone 3G build up.
One word to describe it: incompetence. Here we have a company that is going to be the first in the world to release a device that has never had so much hype associated with it and they screw New Zealanders out of a deal. Two days ago on Monday when Vodafone announced the plans would start from $199, they we were utterly dissapointing when the pricing was announced yesterday.
For a brief moment on monday there was this huge demographic of people who suddenly thought “you know what, im gonna get one of those”. This demographic dissapeared the moment plans were released yesterday which can be described as a bungling mess.
When the prices were announced yesterday, the Vodafone site was down for over an hour and I got the plan information off of geekzone. Geekzone is more reliable than a multinational.
Who runs this company? Surely you would anticipate a spike in traffic? It seems that the pre-registering with Vodafone for the IPhone accounted for nothing as the media are hinting that the only way to get an iphone is to either order online (site will go down) or que in line in Auckland, Wellington and Christchurch. Another blunder. A colleague of mine (heavy Telecom customer) went into a Vodafone store to pre-register. He is heavily dissapointed.
Techcrunch covered the story helping to spread international attention at the hideous plans.
So here we are, first in the world to sell, first in the world to blow it. Welcome back to 3rd world status New Zealand.
There has been considerable backlash within New Zealand with an online petition(with over 1100 signatures in less than 24 hours) to boycott Vodafone and an interview with the Vodafone “marketing manager” as he was systematically crucified on live television.
So Vodafone, why go for a small market when you could have had a huge market? You chose a big piece of a small pie, rather than a small piece of a big pie. Its the same old story and New Zealanders wont get over this one anytime soon:
Data pricing is expensive in New Zealand, dont use it.
Lets keep text messaging and fall further behind.
Any mobile applications I release wont be featured here if current market conditions prevail.
Will Vodafone listen? I doubt it, you don’t have to when you have a monopoly.
Telecom, your move.