Today at the bookstore I discovered this book on Lamborghini’s (above). Great! I thought, lets have a look. No joy. The book was wrapped in cellophane. Why? The Authors percieved value of looking at pictures of Lamborghinis is obviously higher enough to only allow the reader to look at a single picture on the front and back cover. Why is this the only wrapped book in the store?
This type of closed tactic immediately arises two questions in my mind:
- What are you hiding?
- Does your product have any value?
Is your company wrapped in cellophane? Most companies are.
Transparency builds trust.
Posted in Marketing at April 17th, 2008. No Comments.
