I get the sense from looking at dozens of portfolios of web and mobile designers that they often hit a high point in their creativity and never progress. That high point is where a particular ‘style’ is created. That style is then used over and over again, much like theming a website. They are no longer creating, just ‘re-implementing’ their proven style. That style could be the layout of their website, the grid, the color combination. Even navigational elements, button types or page tabs.
What happens? Creators get scared. Scared that a new technique will not work. Scared that they need to keep that cash flow coming in by using ‘proven’ methods they have had succeed in the past. Customers don’t help either. Often a requirement for a website will be ‘I really liked your other site you created’. This re-inforces the need to go down the path well traveled.
As a product creator the number one skill I think you can have is feeling comfortable with uncertainty. Try something radical. Push through the fear of failure, the fear of rejection and the fear of ridicule. Do something that has not been done before.
An interesting book that I read last year attempts to help artists break through these types of invisible limitations (wars) that happen in every new project. Its called ‘The War of Art. Go read this great book.
Another Year goes by and I think we should all take a moment to mention what we have shipped in 2010 (shipped meaning delivered, out the door, achievements and completed projects). This post is inspired by Seth Godin .Here is my 2011 list followed by what my 2010 list was:
Years End 2011
All in all its been a record year in 2011! So 2012 is set to be amazing! I feel like we are only getting started.
Years End 2010
So for me the “Ship list” includes:
What’s on your list?
Generation WE: The Movement Begins… (by Generation We)
